A Step Ahead: The Female Professional’s Guide to Becoming Ineffable in Business

Coming Spring 2022 from Blooming Twig

As a woman at the highest levels of the corporate ladder, Chris A. Petersen has seen it all, and she knows the keys to surviving and thriving in a male-dominated work environment. Chris’ goal is to show all young women the path to get there, without all of the rocky cliffs she has had to climb.

She believes that all women should become ineffable by making sure to have two of the three EFF’s, or to get the “EFF” out of situations that won’t strengthen their future. This is what makes up the beginning of Chris’s irreverent, fun, practical guide to business.

As an acclaimed public speaker, Chris not only entertains with her storytelling approach; she provides real, actionable strategies. From her story about being invited onto the boss’ yacht, to her stories about the backside of corporate culture, this is a book that will truly draw attention.

Christine Petersen is a technology strategist who has worked with all sizes of organizations, from small & entrepreneurial to global players. She is an author, speaker, trainer, and high-level consultant, devoted to helping thought leaders and companies get faster, grow smarter, and drive success in a high-speed, high-impact modern environment. Her direct, honest approach over the past three decades in the Technology Services industry led her quickly to management positions, and eventually to 18 years of strategic work in the C-Suite (responsible for billions in revenue in her role at FIS), before she made a life and career decision to begin her own consulting practice.

As one of very few women in a Bachelor’s degree program for Management Information Systems at the University of South Florida (Class of 1984), Petersen went on to break through the glass ceiling early in her career, landing executive positions at private and public organizations transcending technology verticals in Hospitality, Retail, and the Banking industry. She has been called a pioneer in the world of Technology Services, and this is no stretch of the imagination. She has had her finger on the pulse of the industry for 32 years, and is still on the cutting edge of finance and technology.

Artfully weaving her strategic thinking info a story-based approach with a bit of well-placed humor, Petersen is a hard-hitting keynote speaker who has spoken in front of countless audiences on financial topics and technology strategies. Her topics range from generational issues in banking to motivational speaking, strategic thinking, women in business, and technology adoption strategies. She also provides executive-level coaching, and corporate training. Petersen understands the business environment, and is able to “sell” transformation to her audiences; first, helping them to assess and understand their situation, then identifying and uncovering strategies that allow thought leaders and organizations move into a better future.